My poor opinion! Design looks AM/XC but bottom line look "good for urban bike", to rich & famous cautiously please don’t lost the very expensive logo BMW that is embedded in the frame maybe it is made of gold (nearly half a million Peso it’s a joke). However, Going with technical issue, the bike maybe doesn't design with technology for neutral drive and braking based on an inherently rigid rear end controlled by two relatively small levers like other brand big brands follow the concept to mention the few are the BMC, IBIS, CANFIELD Brothers and others.
Maybe Bikes frames should be designed with the Holy Grail in mind perfect performance in every area of performance and construction.-Pedaling-Braking-Stiffness-Geometry-Cornering-Compression Rate-Weight-Low Maintenance. Hope that the bike today must have all this simple concept. Then maybe price comes next!